Cultural Models: Genesis, Methods, and Experiences by Giovanni BennardoCultural Models: Genesis, Methods, and Experiences by Giovanni Bennardo

Cultural Models: Genesis, Methods, and Experiences

byGiovanni Bennardo, Victor de Munck

Paperback | January 9, 2014

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This book is about cultural models. Cultural models are defined as molar organizations of knowledge. Their internal structure consists of a "core" component and "peripheral" nodes that are filled by default values. These values are instantiated, i.e., changed to specific values or left attheir default values, when the individual experiences "events" of any type. Thus, the possibility arises for recognizing and categorizing events as representative of the same cultural model even if they slightly differ in each of their specific occurrences. Cultural models play an important role in the generation of one's behavior. They correlate well with those of others and the behaviors they help shape are usually interpreted by others as intended. A proposal is then advanced to consider cultural models as fundamental units of analysis for anapproach to culture that goes beyond the dichotomy between the individual (culture only in mind) and the collective (culture only in the social realm). The genesis of the concept of cultural model is traced from Kant to contemporary scholars. The concept underwent a number of transformations(including label) while it crossed and received further and unique elaborations within disciplines like philosophy, psychology, anthropology, sociology, artificial intelligence, and cognitive science.A methodological trajectory is outlined that blends qualitative and quantitative techniques that cross-feed each other in the gargantuan effort to discover cultural models. A survey follows of the extensive research about cultural models carried out with populations of North Americans, Europeans,Latino- and Native-Americans, Asians (including South Asians and South-East Asians), Pacific Islanders, and Africans. The results of the survey generated the opportunity to propose an empirically motivated typology of cultural models rooted in the primary difference between foundational and molartypes. The book closes with a suggestion of a number of avenues that the authors recognize the research on cultural models could be traversing in the near future.
Giovanni Bennardo is Professor in the Department of Anthropology and Cognitive Studies Initiative at Northern Illinois University. Victor de Munck is Associate Professor and Chair in the Department of Anthropology at the State University of New York at New Paltz.
Title:Cultural Models: Genesis, Methods, and ExperiencesFormat:PaperbackDimensions:288 pages, 9.25 × 6.12 × 0.68 inPublished:January 9, 2014Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199908044

ISBN - 13:9780199908042

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Table of Contents

AcknowledgementsList of Figures and Tables1. Introduction2. The Development of Cultural Theory as Pertinent to a Cultural Model Approach3. Structure and Culture in Mind: Genesis of Cultural Models4. Methodology in Research about Cultural Models5. North American Cultural Models6. European Cultural Models7. Native-American and Latino-American Cultural Models8. Asian and Pacific Cultural Models9. African Cultural Models10. Applied Research on Cultural Model11. Typology, Future Research, and ConclusionReferencesIndex