Curation Nation: How to Win in a World Where Consumers are Creators: How to Win in A World Where…

Hardcover | March 8, 2011

bySteven Rosenbaum

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Business Leaders Are Buzzing About Curation Nation

“An indispensible guide to the brave new media world.”
—Arianna Huffington, editor in chief, the Huffington Post

“Gives me hope for the future of the Information Age. Rosenbaum argues for the growing importance of people—creative, smart, hip—who can spot trends, find patterns, and make meaning out of the flood of data that threatens to overwhelm us.”
—Daniel H. Pink, New York Timesbestselling author of Drive

“A testament to the strategic mind of a genius and a road map for developing engaging consumer experiences by curating content around your brand.”
—Bonin Bough, Global Director, Digital and Social Media, PepsiCo

“Perfectly on-trend—an insightful guide to the future. So entertaining you won’t put it down.”
—Chris Meyer, author of Blur

“Read this book. Embrace curation, and you’ll be ready to ‘crush it’ with focus and passion in the noisy new world of massive data overload.”
—Gary Vaynerchuk, New York Timesbestselling author of Crush It

“Provides a wealth of real-world examples of how businesses can use the Web to give their customers a valuable curated experience.”
—Tony Hsieh, CEO, Zappos.com, and New York Timesbestselling author of Delivering Happiness

“Our best hope for sorting the good from the mediocre in our increasingly overwhelming media landscape.”
—Clay Shirky, author of Cognitive Surplusand Here Comes Everybody

About the Book:

Let’s face it, we’re drowning in data. Our inboxes are flooded with spam, we have too many “friends” on Facebook, and our Twitter accounts have become downright unmanageable. Creating content is easy; finding what matters is hard.

Fortunately, there is a new magic that makes the Web work. It’s called curation, and it enables people to sort through the digital excess and find what’s relevant.

In Curation Nation, Steven Rosenbaum reveals why brands, publishers, and content entrepreneurs must embrace aggregation and curation to grow an existing business or launch a new one. In fact, he asserts that curation is the only way to be competitive in the future.

Overwhelmed by too much content, people are hungry for an experience that both takes advantage of the Web’s breadth and depth and provides a measure of human sorting and filtering that search engines simply can’t achieve. In these shifting sands lies an extraordinary business opportunity: you can become a trusted source of value in an otherwise meaningless chaos of digital noise.

In Curation Nation, Rosenbaum “curates the curators” by gathering together priceless insight and advice from the top thinkers in media, advertising, publishing, commerce, and Web technologies. This groundbreaking book levels the playing field, giving your business equal access to the content abundance presently driving consumer adoption of the Web.

As the sheer volume of digital information in the world increases, the demand for quality and context becomes more urgent. Curation will soon be a part of your business and your digital world. Understand it now, join in early, and reap the many benefits Curation Nation has to offer.

Learn more at CurationNation.org.

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From the Publisher

Business Leaders Are Buzzing About Curation Nation“An indispensible guide to the brave new media world.”—Arianna Huffington, editor in chief, the Huffington Post“Gives me hope for the future of the Information Age. Rosenbaum argues for the growing importance of people—creative, smart, hip—who can spot trends, find patterns, and make me...

Steven Rosenbaum is an entrepreneur, filmmaker, and digital curator. He created MTV’s groundbreaking user-generated video show MTV Unfiltered and directed the award-winning 9/11 documentary 7 Days in September. Rosenbaum is the CEO of Magnify.net, the largest real-time video aggregation and curation engine on the Internet. He lives in...
Format:HardcoverDimensions:304 pages, 9.3 × 6.5 × 0.99 inPublished:March 8, 2011Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071760393

ISBN - 13:9780071760393

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Customer Reviews of Curation Nation: How to Win in a World Where Consumers are Creators: How to Win in A World Where Consumers are Creators

Reviews

Rated 4 out of 5 by from What if 'mass media' domination of our consumer choices *was* just a blip through which we've lived? Gave this four stars because I think it's a must-read (sadly, for many of those who won't read it until it's too late). This despite numerous typos that drove me nuts and made me question my sanity - seriously - McGraw Hill publishes text books but can't afford to hire a copy editor or activate spell and grammar check? Bring on the self-publishing, I say! At least there will be some authors as chagrined by typos as I am. As a history of what actually constitutes 'curation' it's quite startling - I'd never thought of either Reader's Digest or cable TV as exercises in curation, but of course they are. Steve was a guest in one of our #bookmarket chats on Twitter, which made me curious about the whole subject. I'd noticed that people were starting to 'like' my reviews on Goodreads (and that there are some people on Goodreads whom I've never met and will probably never meet whose reviews I look forward to and trust implicitly). Have also noticed books I've read, rated and reviewed showing up on Goodreads friends' lists and realized this was a form of curation that's a little less fleeting than Twitter. The challenge, as we all know, is filtering the tsunami of information by somehow getting ourselves to high ground so we're not swept away, something, as Rosen points out in the first chapter, we've all done instinctively when buying things - books, clothes, magician equipment, by going to trusted sources. The question is whether those trusted sources will continue to exist and whether we'll be able to find them or not. One of the odd things about the publishing industry is that the last century doesn't seem to have helped supply the necessary filters to aid publishers in producing less of what people don't want and more of what they do want - or is it that the curators have consistently been ignored? (In this case curators include book buyers at the wholesale and retail levels, as well as book sellers and individual customers.) In an odd sort of way, this book is very much a follow-on to The Fall of Advertising and the Rise of PR. As to the value judgments, I think the Jeff Jarvis good/Andrew Keen bad stance the book takes is slightly specious. Both have valid points to make and are worth listening to/reading. And of course, there are other subjects/areas I wish the book had covered: science blogging in particular and science curators as well as my standard plea for less US ethno-centricity. However, since the book's called Curation Nation and that nation is presumably the US, I'll grudgingly have to give it a pass on that front. Hello though. There's a whole wide world out there that is not the US of A. Here we are. Hear us mumble. ;)
Date published: 2011-09-07