Current and Past Marketing Strategies of Microsoft

byKimberly Wylie

Kobo ebook | September 11, 2006

Current and Past Marketing Strategies of Microsoft by Kimberly Wylie

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Research Paper (postgraduate) from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, University of Phoenix, 6 entries in the bibliography, language: English, abstract: In today's hyper-competitive world, organizations must fight tooth and nail to become successful in an industry, and work even harder to maintain that success. Each component of an organization's business must be as efficient and effective as possible, in order to create sustainable competitive advantages. This includes marketing strategies. Marketing strategies must be developed and implemented to utilize an organization's strength to take advantage of the opportunities the company has identified, while protecting it from any outside threats. Microsoft Corporation has been extremely successful for doing just that. This paper will give a brief overview of Microsoft Corporation, a discussion of marketing strategies in general, and finally what strategies Microsoft has used in the past and the present to reach the pinnacle of their industry.

Title:Current and Past Marketing Strategies of MicrosoftFormat:Kobo ebookPublished:September 11, 2006Publisher:GRIN VerlagLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3638543609

ISBN - 13:9783638543606

Appropriate for ages: All ages

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