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Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS…

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Over 25 years ago, Raymond Williams’ Keywords: A Vocabulary of Culture and Society set the standard for how we understand and use the language of culture and society. Now, three luminaries in the field of cultural studies have assembled a volume that builds on…
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"Küng’s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia." -…
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Framing Class explores how the media, including television, film, and news, depict wealth and poverty in the United States. Fully updated and revised throughout, the second edition of this groundbreaking book now includes discussions of new media, updated media…

Factual TV

by Hill, Annette

|June 1, 2007

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Addressing the wide range of programmes and formats from news, to documentary, to popular factual genres, Annette Hills new book examines the ways viewers navigate their way through a busy, noisy and constantly changing factual television environment. Restyling…
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Understanding poverty and what to do about it, is perhaps the central concern of all of economics. Yet the lay public almost never gets to hear what leading professional economists have to say about it. This volume brings together twenty-eight essays by some of…

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In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a…
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This book is among the first to use a “media events” framework to examine China’s Internet activism and politics, and the first study of the transformation of China’s media events through the parameter of online activism. The author locates the practices of major…
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"This text does a sterling job at identifying, outlining and defining the many elements that go to make up this booming sector of industry. What makes it particularly interesting is that it includes the view of the creative industries from the perspective of…
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In our media-saturated culture, momentous events occur quickly, as news and images are broadcast around the country and the world. We are often riveted by the news and our everyday reality is suddenly changed. Yet, almost as quickly, that critical event is…
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For every television series, the original vision grows within a press of forces-both social and artistic expectations, conventions of the business, as well as conventions of the art. Bad television—predictable, commercial, exploitative—simply yields to the…

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Storys werden in den Medien in zahlreichen Kontexten erzählt: im Journalismus, in der Werbung, in fiktionalen Formaten wie Romanen und Spielfilmen, aber auch zunehmend in Unterhaltungsformaten wie Reality-TV und Castingshows. Eine der zentralen Erkenntnisse der…