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Ce livre montre l'intérêt du marketing politique qui positionne efficacement le candidat sur l'échiquier politique. Le marketing politique propose différents modèles d'analyse de l'image politique, de la notoriété, de positionnement par la différenciation etc. Il…
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Ein Leitfaden für professionelle, geschickte und messbare Public Affairs in Zeiten der Digitalisierung Inmitten der Komplettveränderung der politischen Landschaft sind Public Affairs mehr denn je eine kritische Unternehmensfunktion zur Durchsetzung der…
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What is celebrity? How do celebrities influence society? Why do we hang on their every word, tweet or status update? Celebrity Cultures offers a fresh insight into the field of celebrity studies by updating existing debates and exploring recent developments. From…

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America’s news media are relentlessly criticized as too negative, sensationalistic, profit-oriented, and biased, not to mention unpatriotic and a miserable failure at reflecting the nation’s diversity. Rodger Streitmatter makes clear that although much of the…

Bullying

by Sally Kuykendall

|October 17, 2012

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Bullying goes far beyond typical treatments of the topic by presenting an overview of the research concerning the causes, symptoms, and prevalence of bullying to illustrate how it is not simply a social issue but both a genuine medical and health issue. The…
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The study of Asian culture, media and communications is an area that has developed rapidly over the past two decades. This rapid development has led to the deployment of diverse scholarly approaches while simultaneously raising important questions regarding the…
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The proliferation of media and their ever-increasing role in our daily life has produced a strong sense that understanding media—everything from oral storytelling, literary narrative, newspapers, and comics to radio, film, TV, and video games—is key to…

Reality TV

by Jon Kraszewski

|February 24, 2017

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From early first-wave programs such as Candid Camera , An American Family , and The Real World to the shows on our television screens and portable devices today, reality television consistently takes us to cities—such as New York, Los Angeles, and Boston—to…
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In our media-saturated culture, momentous events occur quickly, as news and images are broadcast around the country and the world. We are often riveted by the news and our everyday reality is suddenly changed. Yet, almost as quickly, that critical event is…

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The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural…
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How do fiction, film, music, the Internet, and plastic, performative, and fine arts negotiate their shapes, formats, and contents in our contemporary world? More important, how does their interaction shape their techniques of representation, strategies of…
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Contemporary protest, often presented in media forms as a dramatic ritual played out in an iconic public space has provided a potent symbol of the widespread economic and social discontent that is a feature of European life under the rule of “austerity.” Yet,…