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"Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector." - Lucy Küng, Oxford University and Jonkoping University "A wide-ranging,…read more

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In recent years, communication scholars have taken a renewed interest in analyzing the audience and its impact on the communication process. Similarly, news editors and producers have often turned toward a marketing orientation which seeks to give new readers and viewers what they want, or at…read more

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To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political…read more

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Writing the New Ethnography provides a foundational understanding of the writing processes associated with composing new forms of qualitative writing in the social sciences. Goodall's distinctive style will engage and energize students, offering them provocative advice and exercises for turning…read more

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How does control of media resources serve political and economic ends? What is the impact of media concentration and monopoly in the era of technology convergence, with not just traditional and ‘new’ media but also consumer electronics, telephony and computing industries? Revisiting the classic…read more

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Tribal Warfare thoroughly investigates a central element of the hit reality television show Survivor that the existing literature on reality television has overlooked: class politics. Christopher J. Wright combines textual analysis and survey research to demonstrate that Survivor operates and…read more

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Big Media, Big Money is a lively and scathing critique of the contemporary communications industry, examining how media ownership and the profit-making motive affect the messages we receive in alarming ways. Through close readings of recent news events and critical examination of corporate…read more

Artifacts

by Charles R. Ewen|

April 16, 2003

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How can you ensure that you are learning everything your artifacts have to teach you? Charles Ewen explores a variety of methods and techniques used to prepare, protect, and analyze artifacts once they are in the lab. In brief, user-friendly sections, he outlines the basic principles of…read more

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“Rojek’s argument is a psychological one, although his message is political: global events build on people’s needs to feel empowered and jointly engaged in the pursuit of a higher purpose; they allow a break from daily routines, provide an illusion of intimacy and social membership, and create a…read more

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The popularity of American television programs and feature films in the international marketplace is widely recognized but scarcely understood. Existing studies have not sufficiently explained the global power of the American media nor its actual effects. In this volume, Scott Robert Olson tackles…read more

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Social Media: Pedagogy and Practice examines how interactive technologies can be applied to teaching, research and the practice of communication. This book demonstrates how social media can be utilized in the classroom to build the skillsets of students going into journalism, public relations,…read more

Advertising

by Iain MacRury|

January 1, 1998

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Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary…read more