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Kobo ebook

|August 16, 2017

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Sport is a global business. Now more than ever, sport communication professionals need to understand sport’s global reach in order to develop their full potential. This is the first textbook to introduce the fundamental principles and practice of sport…
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|This title releases July 28, 2017

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This book examines how sports journalists covered the historic coming out stories of National Basketball Association (NBA) veteran Jason Collins and football All-American Michael Sam in the context of sports’ “toy department” reputation as a field whose standards…
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|July 28, 2017

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Social scientists increasingly invoke "narrative" in their theory and research. This book explores the wide range of work in sociology, psychology and cultural studies in which narrative approaches have been used to study meaning, subjectivity, politics, and…
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|July 5, 2017

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Recent discussion of democratization in Africa has focused primarily on the reform of formal state institutions: the public service, the judiciary, and the legislature. Similarly, both scholars and activists have shown interest in how associational life-and with…
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|July 12, 2017

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First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who…
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|July 5, 2017

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Cash transfers are but one form of income supplementation, and a fuller presentation of antipoverty proposals would include both transfers in-kind (such as food, housing, and medical care) and human investment programs aimed at increasing the earning capacity of…
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|July 5, 2017

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Thirty years ago American political life was all relentless, painful, and confounding: the Tet Offensive brought new intensity to the Vietnam War; President Lyndon Johnson would not seek re-election; Martin Luther King, Jr. and Robert Kennedy were assassinated;…
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|July 5, 2017

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Describes the nature of homelessness, its multiple causes, and its demographic, economic, sociological, and social policy antecedents. Finding the origins of the problem to be social and political rather than economic, Wright (human relations, Tulane) outlines…
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|July 12, 2017

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Are race-related rumors rooted in the personality traits of the individual? Are they a kind of "improvised news" for a community? Do they come and go at random or form definite, recognizable patterns? What role do the news media play in spreading rumors? These…
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|July 12, 2017

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This book is based on extensive field research conducted by the investigators of Social Research Inc., interpreting the result of over 13,000 individuals. Members of TV audiences were studied to analyze their reactions to what TV offered them, in relation to…

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This book examines mass marketing techniques in a political rather than economic context. The authors' thesis remains persuasive: democratic politics, precisely because it requires mass support for its legitimation, increases the need for public opinion to be…
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|July 12, 2017

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The average person in America watches four hours of television per day and spends the equivalent of nine years of his or her life in front of the television set. If the attention most people devote to popular culture - listening to the news, watching soap operas,…