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The Advertising and Consumer Culture Reader
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|April 30, 2009

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$85.30

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Commercial breaks, radio spots, product placements, billboards, pop-up ads¿we sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or even disturbing, but we rarely stop to consider their deeper meaning…
Cultural Theory And Popular Culture: An Introduction
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|April 21, 2015

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In this 7th edition of his award-winning Cultural Theory and Popular Culture: An Introduction , John Storey has extensively revised the text throughout. As before, the book presents a clear and critical survey of competing theories of and various approaches to…
The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy

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Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media,…
Media Writer's Handbook: A Guide to Common Writing and Editing Problems

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Appropriate for media writing courses as either a primary or a supplemental text, Media Writer's Handbook is a primer for anyone who really wants to understand the grammatical and stylistic elements of good writing. Useful as a teaching tool in the classroom,…
Clarifying Communication Theories: A Hands-On Approach

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A textbook and workbook introducing several theories of human and mass communication in a straightforward manner. Relying heavily on examples and exercises, the chapters are relatively short and include a founding or early journal article and reference to a more…
Sexual Identities And The Media: An Introduction
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|March 25, 2015

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Sexual Identities and the Media encourages students to examine media as a site of negotiation for how people make sense of their own and others¿ sexual identities. Taking a critical/cultural approach, Wendy Hilton-Morrow and Kathleen Battles weave together…
Uberworked and Underpaid: How Workers Are Disrupting the Digital Economy

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This book is about the rise of digital labor. Companies like Uber and Amazon Mechanical Turk promise autonomy, choice, and flexibility. One of network culture's toughest critics, Trebor Scholz chronicles the work of workers in the "sharing economy," and the free…
How To Market Books
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|February 11, 2015

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'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock¿s How to…
Advertising: Critical Approaches
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|December 8, 2014

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Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today. Chris Wharton presents the social, cultural and economic role of…
Writing Opinion For Impact
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|November 22, 2004

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Good editorial writing has the potential to start a war – or avoid one. Is it any wonder event the most experienced journalists find opinion writing important and fascinating? In this fully updated and revised second edition of Writing Opinion for Impact ,…
Inside Book Publishing
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|September 15, 2014

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Now in its fifth edition, Inside Book Publishing remains the classic introduction to the book publishing industry, being both a manual for the profession for over two decades and the bestselling textbook for students of publishing. This new edition has been fully…
From Enemy to Ally: Japan, The American Business Press, and the Early Cold War

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This work examines the critical postwar period of 1945-1952, during which years two formidable and recent Pacific enemies-the victorious U.S. and the vanquished Japan-worked out the parameters of their postwar relationship. The author here focuses on one of the…
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