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Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. In this new edition of his comprehensive book, Max McCombs, one of the founding fathers…

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Are witnesses, jurors, or others in courtrooms distracted by in-court television cameras and their operators? Citing a lack of evidence one way or the other, the US Supreme Court has recommended additional research on the matter. Answering the court’s…
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$123.50

$83.60 online

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Technology and Touch addresses the development of a range of new touch technologies, both technologies that we reach out to touch (like iPhones and iPads) and technologies that touch us (such as new prosthetics, smart clothing and robots). Cranny-Francis explores…
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Every era has its dominant representations. Just as landscape painters of previous centuries captured and expressed new modes of perceiving history, corporate advertisers now devise the imagined landscapes of global capitalism. Advertising functions as an…

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Broadcasting Diversity explores modes of migrant representation and participation in Irish radio, focusing on the national public broadcaster Raidió Teilifís Éireann and Dublin community stations and examining the opportunities provided for…

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This timely and engaging book challenges the conventional wisdom on media and scandal in the United States. The common view holds that media crave and actively pursue scandals whenever they sense corruption. Scandal and Silence argues for a different perspective.…
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$81.69

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Employees often disagree with workplace policies and practices, leaving few workplaces unaffected by organizational dissent. While disagreement persists in most contemporary organizations, how employees express dissent at work and how their respective…

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Radio's influence can be found in almost every corner of new media. Radio in the Digital Age assesses a medium that has not only survived the challenges of a new technological age but indeed has extended its reach. This is not a book about digital radio, but…

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The Media Welfare State: Nordic Media in the Digital Era  comprehensively addresses the central dynamics of the digitalization of the media industry in the Nordic countries—Sweden, Norway, Denmark, Finland, and Iceland—and the ways media…

Going Viral

by Karine Nahon

|November 25, 2013

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$81.69

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We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity…
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$90.00

$81.05 online

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Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters’ needs, or do they pose a threat to democracy? Through case studies…