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In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and…

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First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.

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This is the first authoritative account of the British national press since the Rupert Murdoch-triggered `Death of Flee Street' in 1986. Since then competition has intensified with more titles, fatter papers, more sections, and aggressive marketing. All areas of…

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Film Distribution in the Digital Age critically examines the evolution of the landscape of film distribution in recent years. In doing so, it argues that the interlocking ecosystem(s) of media dissemination must be considered holistically and culturally if we are…

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First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.

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Media, Myth and Terrorism is a rigorous case study of Blitz mythology in British newspaper responses to the July 7th bombings. Considering how the press, politicians and the public were caught up in popular accounts of Britain's past, Kelsey explores the…

Celebrity: Capitalism and the Making of Fame

by Milly Williamson

|This title releases November 21, 2016

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It is a truism to suggest that celebrity pervades all areas of life today. The growth and expansion of celebrity culture in recent years has been accompanied by an explosion of studies of the social function of celebrity and investigations into the fascination of…

What Journalism Could Be

by Barbie Zelizer

|This title releases January 10, 2017

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What Journalism Could Be asks readers to re-imagine the news by embracing a conceptual prism long championed by one of journalism’s leading contemporary scholars. A former reporter, media critic and academic, Barbie Zelizer charts a singular journey through…

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The growing number of homeless people over age 50 has reached epidemic proportions. It is important to recognize that this group has special needs and demands from health factors to safety. This book is a resource for professionals training and working with this…

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In modern American presidential campaigning, scholars and citizens have bemoaned the effects of electronic media on voters. Much has been written about the effects of television ads, media management, perceived bias, and other issues, yet one element of today's…

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Humor and entertainment were vital to the war effort during World War I. While entertainment provided relief to soldiers in the trenches, it also built up support for the war effort on the home front. This book looks at transnational war culture by examining…

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Robert Gehl's timely critique, Reverse Engineering Social Media , rigorously analyzes the ideas of social media and software engineers, using these ideas to find contradictions and fissures beneath the surfaces of glossy sites such as Facebook, Google, and…