Customer-centered Growth: Five Proven Strategies For Building Competitive Advantage

Paperback | March 24, 1997

byRichard Whiteley, Diane Hessan

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In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets of how today's successful companies are achieving explosive growth. Drawing on dozens of case studies of every kind of enterprise, Whiteley and Hessan define five proven strategies that you can use to grow—even under the most adverse business conditions.

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From Our Editors

The "Business Week" bestseller that "provides significant strategies for those hoping to 'jump-start' their customer-driven companies".--Dr. Steven Covey

From the Publisher

In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets of how today's successful companies are achieving explosive growth. Drawing on dozens of case studies of every kind of enterprise, Whiteley and Hessan define five proven strategies that you can use to grow—even under the most adverse business c...

Richard Whiteley, author of The Customer-Driven Company (selected by Fortune as one of the best books of the year), is Vice Chairman and cofounder of The Forum Corporation.Diane Hessan is executive vice president at Forum. Each author holds an M.B.A. from Harvard Business School.

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Format:PaperbackDimensions:336 pages, 9.25 × 6.13 × 0.97 inPublished:March 24, 1997Publisher:Basic Books

The following ISBNs are associated with this title:

ISBN - 10:0201154935

ISBN - 13:9780201154931

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From Our Editors

The "Business Week" bestseller that "provides significant strategies for those hoping to 'jump-start' their customer-driven companies".--Dr. Steven Covey