Customer Experience: Future Trends and Insights

Hardcover | October 15, 2010

byColin Shaw, Qaalfa Dibeehi, Steven Walden

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The quality of customer experience has become more important in recent times as businesses struggle to differentiate themselves. But what are the emerging trends that businesses should focus on today? The authors explore the growing trends that progressive businesses need to understand to give themselves a competitive advantage.

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The quality of customer experience has become more important in recent times as businesses struggle to differentiate themselves. But what are the emerging trends that businesses should focus on today? The authors explore the growing trends that progressive businesses need to understand to give themselves a competitive advantage.

COLIN SHAW is the Founding Partner of Beyond Philosophy and guru of the Customer Experience Management. He has enjoyed over 20 years of experience working in blue chip companies, including Mars Ltd, Rank Xerox and BT. Shaw's now indulges in his real passions, strategic thinking, conference speaking, writing books and advising boards of companies. He is the author of three hugely sucessful books on Customer Experienc...
Format:HardcoverDimensions:256 pages, 9.54 × 6.41 × 0.8 inPublished:October 15, 2010Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230247814

ISBN - 13:9780230247819

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Extra Content

Table of Contents

Emerging Trends in Customer Experience
The Brain in the Customer Experience
Neuro-Business Models
Practical Neuro-Experience for Today
The Future of Neuro-Experience
The New Field of Experience Psychology and Its Application
The Core Principles and Benefits
How To Change Your Organization
Over the Next Few Years...The Seeds of Revolution
Embracing the Revolution Through Building Trust
How To Join the Revolution