Customer Integration in Industrial Innovation Projects by Patricia SandmeierCustomer Integration in Industrial Innovation Projects by Patricia Sandmeier

Customer Integration in Industrial Innovation Projects

byPatricia SandmeierForeword byProf. Dr. Oliver Gassmann

Paperback | May 15, 2008

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The fact that customers can be a major source of innovation is well known. Research traditions on user-driven innovation have received a lot of attention since the first - search attempts in the early 80s. With today's trend of opening up the internal inno- tion process, innovation actors are no longer restricted to R&D or cross-functional internal teams but include external partners as well. Open innovation and open R&D models are means to manage the increased technological complexity and customer - mands in the global market place. The roles of customers are no longer restricted to p- sive consumers whose latent requirements need to be identified. Instead they have become an active and important part of the innovation process. Von Hippel's 'Democ- tizing innovation' is today's mantra, but how are we to integrate customers in the in- vation process and how can such a process be managed? Patricia Sandmeier analyzes how companies can establish a continuing transfer of c- tomer knowledge to the innovator. She draws on more than 22 European companies and her analytical framework for the case analysis is based on the rather new approach of Extreme Programming (XP) in the software industry. While this approach and the - derlying agile project management practices have received a high acceptance among software engineers, the concept is less known in the 'hardware world' of new product creation.
Dr. Patricia Sandmeier promovierte bei Prof. Dr. Oliver Gassmann am Institut für Technologiemanagement der Universität St. Gallen, Schweiz. Sie ist Vorstandsassistentin bei ABB Schweiz.
Title:Customer Integration in Industrial Innovation ProjectsFormat:PaperbackDimensions:287 pagesPublished:May 15, 2008Publisher:Gabler VerlagLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:383491035X

ISBN - 13:9783834910356


Table of Contents

Customer integration into product innovation, reference framework development based on Extreme Programming, customer integration in industrial product innovation practice, building theory on customer integration into product innovation, managerial implications for integrating customers into industrial product innovation