Customer Loyalty in Third Party Logistics Relationships: Findings from Studies in Germany and the USA by David L. CahillCustomer Loyalty in Third Party Logistics Relationships: Findings from Studies in Germany and the USA by David L. Cahill

Customer Loyalty in Third Party Logistics Relationships: Findings from Studies in Germany and the…

byDavid L. Cahill

Paperback | May 25, 1994

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To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA. The author reviews the effects of different relational factors on the model, and explores relevant German-US cultural differences.
Title:Customer Loyalty in Third Party Logistics Relationships: Findings from Studies in Germany and the…Format:PaperbackDimensions:309 pagesPublished:May 25, 1994Publisher:Springer-Verlag/Sci-Tech/TradeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3790819034

ISBN - 13:9783790819038

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Table of Contents

Introduction.- Basic concepts.- Theoretical framework.- Research model.- Methodology and sample characteristics.- Operationalization and measurement.- Structural models.- Conclusion.