Customer Loyalty in Third Party Logistics Relationships: Findings from Studies in Germany and the USA by David L. CahillCustomer Loyalty in Third Party Logistics Relationships: Findings from Studies in Germany and the USA by David L. Cahill

Customer Loyalty in Third Party Logistics Relationships: Findings from Studies in Germany and the…

byDavid L. Cahill

Paperback | May 25, 1994

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Challenged by increasing competition and globalization, third party logistics service providers (3PLs) can become more successful by focusing on customer loyalty. Within long-term customer relationships, 3PLs can offer more advanced logistics services, mitigate the risk of substitution, realize higher profit margins, and avoid new customer acquisition costs. In order to effectively manage customer loyalty, 3PLs need to be aware of the factors that influence loyalty. In addition, they have to understand the effects of different relationship conditions and cultural background on loyalty formation. These issues are addressed in the present book. First, a model of customer loyalty and its determinants is developed, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA. Effects of different relational factors on the customer loyalty model are identified and cultural differences between Germany and the USA are revealed.

Title:Customer Loyalty in Third Party Logistics Relationships: Findings from Studies in Germany and the…Format:PaperbackDimensions:309 pagesPublished:May 25, 1994Publisher:Springer-Verlag/Sci-Tech/TradeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3790819034

ISBN - 13:9783790819038

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Table of Contents

Basic concepts.- Theoretical framework.- Research model.- Methodology and sample characteristics.- Operationalization and measurement.- Structural models.- Conclusion.