Customer Moat: How Loyalty Drives Profit

byEddie SungEditorKaren Yin

Hardcover | September 1, 2016

Customer Moat: How Loyalty Drives Profit by Eddie Sung
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"A Practical Guide to a Winning Business Strategy"

What makes a company competitively superior to another? Which actions lead to greater market share and profitability? And why is it important to view customer decisions as probabilities?

In this groundbreaking work, Eddie Sung condenses the field of business strategy into a powerful, modern framework that is easy to understand. In doing so, he has created new measurements for evaluating the success and failure of businesses. Importantly, the Customer Moat expands the field of strategy far beyond Porter's Five Forces and SWOT.

Told through engaging stories that range from the marketing research of Andrew Ehrenberg to the pricing power of See's Candies, from the competitive behavior of the Gal pagos finches to Costco's rule that drives low costs, the Customer Moat Formula (CMF) is a modern understanding for how intrinsic loyalty leads to greater profit.

The CMF also details the eight fundamental tools that all companies possess for attaining greater competitiveness. These tools build intrinsic loyalty within a company's customer base and work to improve the bottom line by achieving greater market share and higher profit margins. In a complex world, the Customer Moat presents a powerful compass for guiding businesses toward real-world results.

A JOURNEY BEGINS Preface: Answering the Call PART I: CUSTOMER MOAT FORMULA One: Sources of Wealth Two:Defining Markets Three:The Art of Price Setting Four: Transforming Strategy into Action PART II: THE EIGHT MOAT BUILDERS Five: Low Cost Six: High Satisfaction Seven: Economy of Scale Eight: Network Effect Nine: Location Ten: B...
Title:Customer Moat: How Loyalty Drives ProfitFormat:HardcoverProduct dimensions:330 pages, 9 X 6 X 0.88 inShipping dimensions:330 pages, 9 X 6 X 0.88 inPublished:September 1, 2016Publisher:Eddie SungLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0996919066

ISBN - 13:9780996919067

Appropriate for ages: All ages

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