Customer Relationship Management

Paperback | October 9, 2001

byKristin Anderson, Carol Kerr

not yet rated|write a review

This reader-friendly series is must read for all levels of managers

All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations.

As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.

Pricing and Purchase Info

$22.95

In stock online
Ships free on orders over $25

From the Publisher

This reader-friendly series is must read for all levels of managersAll managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, eff...

From the Jacket

Tips and Tools for Creating­­and Sustaining­­Profitable, Long-Term Customer Relationships In today's impersonal, arms-length marketplace, customer loyalty is rapidly becoming a thing of the past. Customer Relationship Management brings it back to the foreground, providing easy-to-apply solutions and strategies for establishing meaningf...

Kristin L. Anderson (Minneapolis, MN) is a customer service consultant. Carol J. Kerr (Austin, TX) is a learning solutions consultant with Motorola.

other books by Kristin Anderson

Delivering Knock Your Socks Off Service
Delivering Knock Your Socks Off Service

Kobo ebook|Jan 1 2008

$15.89 online$24.87list price(save 36%)
Benign Bigotry
Benign Bigotry

Kobo ebook|Dec 1 2009

$28.29 online$36.75list price(save 23%)
see all books by Kristin Anderson
Format:PaperbackDimensions:8.9 × 5.9 × 0.5 inPublished:October 9, 2001Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071379541

ISBN - 13:9780071379540

Look for similar items by category:

Customer Reviews of Customer Relationship Management

Reviews