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Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so. This book is designed to help these organisations turn what is seen by many as a 'task' into a very profitable exercise - listening to the feedback from the organisation's most valuable asset - their customers - and then taking action. The authors have been conducting business-to-business customer satisfaction surveys around the world since 1989.
The following ISBNs are associated with this title:
ISBN:9990045043784
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