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From the board rooms and ‘war rooms’ of large, medium and small enterprises the programs are being launched to promote customer loyalty. Small business professionals like doctors, retailers, lawyers and new entrepreneurs want that extra edge not only to keep…

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Why have we come to expect a poor experience when it comes to customer service? Why do we simply accept waiting hours in a lobby when we made an appointment for a specific time? Why do we “understand and accept” that we may not board a flight even after having…

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In a nation where price alone once dictated consumer decision, a bruised economy and resulting surge of fierce competition have the focus from cost to service. As the humanizing of the customer encounter glides into the spotlight, it's a new dance. Unfortunately,…

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Bread and Butter is a book with three parts: First, it's the story of the birth of an extraordinarily successful kind of business called a "freedom franchise": Great Harvest Bread Co., which began as one bakery 25 years ago, is now a $60-million-a-year company…

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The ability to look after your customers is crucial to anyone who wants to advance their career. Written by Di McLanachan, a leading expert on customer care as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to…

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Hoje estuda-se muito o Marketing aplicado às marcas de luxo. Este livro busca ampliar tal conhecimento, descrevendo e segmentando os consumidores das marcas de luxo de vestuário e acessórios em seus traços psicográficos - valores perenes que mostram quem são e as…
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A corporate gift is a gift purchased for employees, executives, stockholders or customers of a business. Corporate gifts may be purchased for many different reasons.The first and foremost function of the corporate gift is to provide a means of thanking people for…

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Strategies and Action Steps to Delight Your Customers NOW! BUILD a mindset and a toolset to bring your service UP! DEVELOP a service culture that sizzles and succeeds. APPLY proven techniques to get closer to your customers. POLISH your perception points to…

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True Stories of Winners and Losers in the Quest for Superior Service. Who wins? Who loses? It’s up to you! BENCHMARK the best service innovations. (Chapter 5: Generating New Ideas) DISCOVER how to keep your customers happy, loyal and buying more. (Chapter 10:…

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When faced with the choice between cutting costs or improving customer service, most companies focus on tangible assets. But in our service economy, the most important asset is intangible: a company's relationship with its customers. The Satisfied Customer is a…

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Tools, Tips and Proven Techniques to Lift Your Service Higher. Lift Your Service UP! Increase service value! Add more to your customers and your bottom line. (Chapter 2 unlocks the value.) Explore spectacular service! Discover what’s beyond the extra-mile.…

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Rule Of Thumb: A Guide to Customer Service and Business Relationships is an introductory guide for first-time entrepreneurs and small business owners seeking to gain a basic understanding of what it takes to create unrivaled customer service and long-lasting…