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This cutting edge and comprehensive book—with contributions from the star faculty of Cornell University's School of Hotel Administration—offers the latest thinking on the best practices and strategies for hospitality management. A must for students and…

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Praise for Connected CRM “Many books explore the subject of CRM. In this book the ‘m’ is for Marketing and David’s seasoned perspective indeed makes it a capital ‘M.’ Taking core direct response marketing techniques and…

Organisé

by Jocelyne REITH

|December 16, 2014

Kobo ebook | French

$36.57

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Ceci vous aidera pour ne plus rien oublié auquelle vous n'auriez jamais pensé organisé est un ouvrage indispensable à regarder sur tous les angles même vous ne pourrez vous en passé,car il y je suis sur que vous vous dirai…

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There is a right way and a wrong way to use social media. Then there is THE TASTI D-LITE WAY. “ The Tasti D-Lite Way is an example of how to turn the advent of social media into understandable, actionable strategies. Digest its rich content and you will…

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Executives are beginning to recognize the potential of the call center as a significant revenue generator, perhaps one of the surest investments they can make in enhancing and creating customer value and bottom-line profits. Return on investments made in customer…

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A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a…

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$39.44 online

$43.95

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Based on more than 20 years of experience, this all-inclusive guide shows how to successfully implement Customer Relationship Management (CRM), the largest global software application today in terms of revenue. Combining helpful tips and techniques with a…

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Combining strategic advice with wisdom found in books such as Daniel Goleman's "Working with Emotional Intelligence, " two international management consultants outline ways in which businesses can elevate levels of satisfaction.

The American Express Way

by James P. Bush

|This title releases April 28, 2017

Hardcover

$37.95

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Rebuild customer loyalty, strengthen customer relationships, and leverage the immense power of customer co-innovation! Harvey Thompson's Who Stole My Customer?? is the world's definitive guide to rebuilding customer loyalty: must-reading in C-Suites and top…
Hardcover

$37.51 online

$39.50

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