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Marketing and Customer Loyalty: The Extra Step Approach
Kobo ebook

|May 10, 2017

$79.79 online

$99.74

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This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final…
Competitive Advantage of Customer Centricity
Kobo ebook

|June 5, 2017

$79.79 online

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This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions…
Microsoft Dynamics Crm 2011 Customization & Configuration (Mb2-866) Certification Guide

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Mymarketinglab With Pearson Etext -- Standalone Access Card -- For Consumer Behaviour: Buying…

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Driven To Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way

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New York Times bestselling author shares an inside look at how Mercedes-Benz transformed themselves into a best-in-class, customer-obsessed organization. Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team's…
Customer Loyalty Programmes And Clubs
Paperback

|December 2, 2016

$76.46 online

$76.90

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In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains how the key to effective protection against competition lies in identifying and…
Measuring Customer Service Effectiveness

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Good customer service may be seen as a crucial asset for most organisations. But how do you know that you are delivering good customer service both externally and internally and, more importantly, delivering it to meet and exceed your customers' expectations?…