Darwinian Fitness in the Global Marketplace: Analysing the Competition

Hardcover | December 24, 2012

by. Rajagopal

not yet rated|write a review
Darwinian Fitness in the Global Marketplace discusses how global business competition is undergoing a dynamic paradigm shift consistent with the Darwinian theory of evolution. Globalization has allowed free entry and exit for firms in the marketplace that has caused congestion of firms both at vertical (product and services led) and horizontal (geographic) business platforms. Thus, small firms struggle for their existence in the marketplace, whilst firms that demonstrate strength for survival, stay as the fittest among the competing firms. This volume discusses new concepts related to the efficiency and effectiveness of competitive strategies required by firms in order to survive in the global marketplace. The discussions in the book are built around the competitive frameworks based on systems thinking and delineate insights analyzing the extensive survey of literature on the subject. The author provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics for students and working managers.

Pricing and Purchase Info

$156.00

In stock online
Ships free on orders over $25

From the Publisher

Darwinian Fitness in the Global Marketplace discusses how global business competition is undergoing a dynamic paradigm shift consistent with the Darwinian theory of evolution. Globalization has allowed free entry and exit for firms in the marketplace that has caused congestion of firms both at vertical (product and services led) and ho...

DR. RAJAGOPAL is a professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London, UK. He is also a fellow of the Chartered Management Institute, and Fellow of Institute of ...

other books by . Rajagopal

Gauge/String Duality, Hot QCD and Heavy Ion Collisions
Gauge/String Duality, Hot QCD and Heavy Ion Collisions

Kobo ebook|Jun 19 2014

$84.89 online$110.24list price(save 22%)
Business Analytics and Cyber Security Management in Organizations
Business Analytics and Cyber Security Management in Org...

Kobo ebook|Nov 17 2016

$217.29 online$282.15list price(save 22%)
see all books by . Rajagopal
Format:HardcoverDimensions:312 pages, 10.18 × 5.72 × 1 inPublished:December 24, 2012Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230369081

ISBN - 13:9780230369085

Customer Reviews of Darwinian Fitness in the Global Marketplace: Analysing the Competition

Reviews

Extra Content

Table of Contents

List of Tales
List of Figures
Foreword; J.L.Stanton
Preface
Acknowledgements
About the Author
Darwinism in Business
Understanding Market Competition
Competitive Advantage: Analysis and Strategy
Competition Matrix
Competition versus Cooperation
Forecasting and Fudge Factors Modelling
Decision Making
Customer-Centric Business Management
Challenges Ahead