Darwinian Fitness in the Global Marketplace: Analysing the Competition by P. RajagopalDarwinian Fitness in the Global Marketplace: Analysing the Competition by P. Rajagopal

Darwinian Fitness in the Global Marketplace: Analysing the Competition

byP. Rajagopal

Hardcover | November 16, 2012

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Darwinian Fitness in the Global Marketplace discusses how global business competition is undergoing a dynamic paradigm shift consistent with the Darwinian theory of evolution. Globalization has allowed free entry and exit for firms in the marketplace that has caused congestion of firms both at vertical (product and services led) and horizontal (geographic) business platforms. Thus, small firms struggle for their existence in the marketplace, whilst firms that demonstrate strength for survival, stay as the fittest among the competing firms. This volume discusses new concepts related to the efficiency and effectiveness of competitive strategies required by firms in order to survive in the global marketplace. The discussions in the book are built around the competitive frameworks based on systems thinking and delineate insights analyzing the extensive survey of literature on the subject. The author provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics for students and working managers.
DR. RAJAGOPAL is a professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London, UK. He is also a fellow of the Chartered Management Institute, and Fellow of Institute of ...
Title:Darwinian Fitness in the Global Marketplace: Analysing the CompetitionFormat:HardcoverDimensions:312 pagesPublished:November 16, 2012Publisher:Palgrave Macmillan UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230369081

ISBN - 13:9780230369085


Table of Contents

List of Tales
List of Figures
Foreword; J.L.Stanton
About the Author
Darwinism in Business
Understanding Market Competition
Competitive Advantage: Analysis and Strategy
Competition Matrix
Competition versus Cooperation
Forecasting and Fudge Factors Modelling
Decision Making
Customer-Centric Business Management
Challenges Ahead