Data Crush: How the Information Tidal Wave is Driving New Business Opportunities by Christopher SurdakData Crush: How the Information Tidal Wave is Driving New Business Opportunities by Christopher Surdak

Data Crush: How the Information Tidal Wave is Driving New Business Opportunities

byChristopher Surdak

Hardcover | February 28, 2014

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about

The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. And with mobile technology like smartphones, customers are online almost every second of every day. The companies that succeed going forward will be those that learn to leverage this torrent of information-without being drowned by it. Balancing examples from giants like Amazon, Home Depot, and Ford with newer players like Rovio, Groupon, and scores of niche-market winners, Data Crush examines the forces behind the explosive growth in data and reveals how the most innovative companies are responding to this challenge. The book clarifies the key drivers: the proliferation of "big data" generated by a never-ending range of online activities (and the mobility that enables much of it); the seemingly infinite array of digital commerce and entertainment pathways; and the rising growth of Cloud computing. These and other factors combine to create an overwhelming universe of valuable information-all constantly updated in real time with billions of mouse clicks each day. It's daunting, but with this onslaught of information comes tremendous opportunity-and Data Crush will help you make sense of it all.
CHRISTOPHER SURDAK is a recognized expert in collaboration and content management, information security, regulatory compliance, and Cloud computing with over 20 years of professional experience. He is the senior manager for storage technologies for Accenture. Surdak is the winner of the Benjamin Franklin Innovator's Award 2015.
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Title:Data Crush: How the Information Tidal Wave is Driving New Business OpportunitiesFormat:HardcoverDimensions:288 pages, 9.25 × 6.13 × 1.06 inPublished:February 28, 2014Publisher:AmacomLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:081443374X

ISBN - 13:9780814433744

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Reviews

Editorial Reviews

"... a very helpful and inspiring book, filled with original ideas for creating products and services which benefit from Big Data." - Leading Business Books "... data creation and collection reign supreme, and successful organization will manage this tidal wave of information or perish... Read this book to think of all the possibilities." - Online Searcher "... an informative guide to the information-technology ecosystem and where it is heading. It's optimal reading for business professionals in any industry." - The Futurist 'Offers thought-provoking insight into how data is currently affecting businessesinspires discussion and sparks the imaginationserving as a call to action.' - Journal of Business & Finance Librarianship "Surdak delivers the goods in Data Crush... walks the reader through the process of understanding where all this data is coming from' - Michael Piscatello blog " It's Not the Size of the Data provides a wealth of information about managing and leveraging data... .Essential and a must-read." - One Cause at a Time "Engaging as well as informative and useful, Data Crush provides an expert compass for navigating a world awash in data and a life jacket for cruising through the adventure." - Inside BIGDATA 'It's daunting, but with this onslaught of information comes tremendous opportunity-and Data Crush will help you make sense of it all.' - New Equipment Digest 'offers a wide range of best practices to maximize the value of data as a business-driving asset.' - CIO Insight "stands out in the business-reader market place by clearly explaining what started and continues today's almost unimaginable surge of data' - Joyce Lain Kennedy, Tribune Content Agency "Obviously, no brief commentary such as mine can do full justice to the abundance of information, insights, and counsel that Surdak provides in this book' - Blogging on Business "Data Crush gives you the lowdown on what data abundance means for businesses." - Infoversant "You need to start now to understand the trends of the information tidal wave that is building up in front of us. Use the steps outlined here to stay ahead.' - Martin Zwilling, Huffington Post 'recommends its prescient prescriptions to business planners seeking a functional glimpse of the future. It's a wake-up call for those hoping in vain that business-as-usual will endure.' - getAbstract 'Either crush, or be crushedData Crush provides a roadmap for keeping your business on the right side of the tidal wave of data.' - Data Rules and E-Discovery Law "For readers looking for answers to questions such as 'What's driving big data?' and 'How will big data affect my business'? Data Crush puts this knowledge in easy reach." - T+D Winner of The getAbstract International Book Award 2014"