Death To All Sacred Cows: How Successful Businesses Put The Old Rules Out To Pasture

March 11, 2008|
Death To All Sacred Cows: How Successful Businesses Put The Old Rules Out To Pasture by Beau Fraser
$31.00
Hardcover
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"Teams Create the Best Solutions."
BANG.

"Always Trust Your Research."
BANG.

"It's Okay to Put Up with Jerks, If They're Talented."
BANG.

When you think about it, there are a lot of Sacred Cows grazing lazily in the halls of corporate America. And we think it's time someone shot them. Dead.

Don't get us wrong. While the authors have nothing against cows in general (they love steak), they do have a problem with Sacred Cows. Blindly doing things because . . . well . . . that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world.

This is the funniest--and truest--business book you'll ever read. Not only do the authors demonstrate how to identify and kill the Sacred Cows in your workplace, they also reveal brilliant alternatives that will put your career in overdrive and help make your business more profitable, innovative, and happy.

From branding ("Branding Is Expensive."BANG.) to leadership ("Follow the Leader."BANG.) to hiring ("Only Hire Someone Who Has Done the Job Before."BANG.) no Sacred Cow is left standing.

Oh, and here's another Sacred Cow of business books:

"No one reads flap copy."
BANG!
The authors practice their own theories of business every day at their own cutting edge advertising agency, The Gate Worldwide. The Gate Worldwide has offices all around the world, including New York, London, Johannesburg, Singapore, and Shanghai. Visit them at thegateworldwide.com.Beau Fraseris managing director of the New York office...
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Title:Death To All Sacred Cows: How Successful Businesses Put The Old Rules Out To PastureFormat:HardcoverProduct dimensions:224 pages, 8.62 X 5.75 X 0.75 inShipping dimensions:224 pages, 8.62 X 5.75 X 0.75 inPublished:March 11, 2008Publisher:Hachette BooksLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1401303315

ISBN - 13:9781401303310

Appropriate for ages: 13

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