Decoding Modern Consumer Societies

Hardcover | December 15, 2011

EditorHartmut Berghoff, Uwe Spiekermann

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Modern societies are consumer societies, but rigorous research into this dimension has only begun fairly recently. The knowledge that historians and social scientists have produced is impressive, but also bewilderingly diverse and sometimes conflicting. This comprehensive volume seeks to take stock of their work and discuss future research agendas. Drawing on a wide range of studies of Europe, the United States, Asia, and Africa, the contributions gathered here consider how political history, business history, the history of science, cultural history, gender history, intellectual history, anthropology, and even environmental history can help us decode modern consumer societies.

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Modern societies are consumer societies, but rigorous research into this dimension has only begun fairly recently. The knowledge that historians and social scientists have produced is impressive, but also bewilderingly diverse and sometimes conflicting. This comprehensive volume seeks to take stock of their work and discuss future rese...

Hartmut Berghoff is the director of the German Historical Institute in Washington, DC and Professor of Economic and Social History at the University of Göttingen in Germany. Previously he was a fellow at the Institute for Advanced Study in Berlin and a Chandler International Visiting Scholar at Harvard Business School. His fields of e...

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Format:HardcoverDimensions:298 pages, 9.66 × 6.15 × 0.86 inPublished:December 15, 2011Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230116620

ISBN - 13:9780230116627

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Table of Contents

Taking Stock and Forging Ahead: The Past and Future of Consumption History - Hartmut Berghoff and Uwe Spiekermann * PART I: Consumption History Today * Consumption History in Europe: An Overview of Recent Trends - Heinz-Gerhard Haupt * Research on the History of Consumption in the USA: An Overview - Gary Cross * The Hidden Consumer: Consumption in the Economic History of Japan - Penelope Francks * Consumption, Identities, and Agency in Africa: An Overview - Hans Peter Hahn * PART II. Consumption and Historical Sub-Disciplines * The Business of Consumer Culture History: Systems, Interactions, and Modernization - Pamela Walker Laird * Affluence and Sustainability: Environmental History and the History of Consumption - Frank Uekoetter * Consumption Politics and Politicized Consumption: Monarchy, Republic, and Dictatorship in Germany, 1900-1939 - Hartmut Berghoff * Consumption and Space: Inner-City Pedestrian Malls and the Consequences of Changing Consumer Geographies - Jan Logemann * Continental Europeans Respond to American Consumer Culture: Jürgen Habermas, Roland Barthes, and Umberto Eco - Daniel Horowitz * PART III. Case Studies * "God’s Own Consumers": Billy Graham, Mass Evangelism, and Consumption in the United States during the 1950s - Uta Andrea Balbier * A Historical Herbal: Household Medicine and Herbal Commerce in a Developing Consumer Society - Susan Strasser * Science, Fruits, and Vegetables: A Case Study on the Interaction of Knowledge and Consumption in Nineteenth- and Twentieth-Century Germany - Uwe Spiekermann * An Ambivalent Embrace: Businessmen, Mass Consumption, and Visions of America in the Third Reich - S. Jonathan Wiesen

Editorial Reviews

'This volume will serve as a useful companion to those interested in the history of consumers and consumption and the historiography of these themes.' - Pamela Swett, associate professor and chair, Department of History, McMaster University