Decoding Women's Magazines: From Mademoiselle To Ms. by Ellen McCrackenDecoding Women's Magazines: From Mademoiselle To Ms. by Ellen McCracken

Decoding Women's Magazines: From Mademoiselle To Ms.

byEllen McCracken

Paperback | October 27, 1992

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A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.
Ellen McCracken is a Professor in the Department of Spanish and Portuguese and Program in Comparative Literature at the University of California, Santa Barbara, USA.
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Title:Decoding Women's Magazines: From Mademoiselle To Ms.Format:PaperbackDimensions:341 pages, 21.6 × 14 × 0.17 inPublished:October 27, 1992Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0333535901

ISBN - 13:9780333535905

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