Delicious: Branding And Design For Cafes, Patisseries And Chocolate Boutiques by Wang ShaoqiangDelicious: Branding And Design For Cafes, Patisseries And Chocolate Boutiques by Wang Shaoqiang

Delicious: Branding And Design For Cafes, Patisseries And Chocolate Boutiques

EditorWang Shaoqiang

Hardcover | April 1, 2018

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Delicious focuses on the visual identity of the sweetest places in the world: chocolate boutiques, bakeries and confectionaries, and coffee shops. Even though it would seem easy for these kinds of businesses to establish a connection with customers, the fiercely growing competition in this field makes it essential for shop owners and designers to shape a unique and unforgettable impression so as to create fidelity and brand awareness. This book presents brand strategies designed to catch the eye of hungry consumers. The establishments showcased here entice their clients through cohesive identity design that includes interior and graphic design, packaging and stationary, product positioning and every single detail and accessory. Delicious is an excellent source for designers and shop owners working in this field, as well as for readers who love relaxing over a cup of fragrant espresso or revitalizing tea while savouring all sorts of exquisite bites. From a delicate violet macaron to a buttery croissant or carrot cake, an irresistibly gooey brownie, a perfect, bittersweet chocolate bar or some other wickedly delicious extravagance, in a warm, seductive atmosphere.
Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose titles focus on international design, architecture, branding, communication, trends, and culture, and he is also the editor of Design 360º magazine and Asia-Pacific Design. He has been invited to lecture at...
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Title:Delicious: Branding And Design For Cafes, Patisseries And Chocolate BoutiquesFormat:HardcoverDimensions:240 pages, 11.53 × 8.55 × 0.99 inPublished:April 1, 2018Publisher:FlamantLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:8417084045

ISBN - 13:9788417084042

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