Delivering the Promise of Your Brand: Keeping the Promise. . .and Other Keys to Creating Brands…

Kobo ebook | October 16, 2009

byBrian D. Till, Donna D. Heckler

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This Element is an ecerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.

 

Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction.

 

A brand is a promise you make to your consumers. That promise has two parts: what you say you are promising, and what you actually deliver. Don’t assume the brand is owned by marketing. Marketing is the quarterback, calling plays for the brand, but every person and department is crucial to its success.

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This Element is an ecerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.   Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction.   A brand is a promise you make to your co...

Format:Kobo ebookPublished:October 16, 2009Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132143321

ISBN - 13:9780132143325

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