Deluxe: How Luxury Lost Its Luster

Paperback | July 29, 2008

byDana Thomas

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Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don?t want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.

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From the Publisher

Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, ad...

Dana Thomas has been the fashion writer for Newsweek in Paris since 1995. She writes about style for The New York Times Magazine and contributes to a number of publications including The New Yorker and Harper?s Bazaar.

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Format:PaperbackDimensions:384 pages, 8.49 × 5.51 × 0.91 inPublished:July 29, 2008Publisher:Penguin Publishing GroupLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0143113704

ISBN - 13:9780143113706

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Customer Reviews of Deluxe: How Luxury Lost Its Luster

Reviews

Rated 5 out of 5 by from Must read for consumers and anti-consumers! Her writing style is lively and entertaining. At times, she gives a lot of examples and stats to support her claims. But they are interesting tidbits. She's never daunting or too serious. She introduces the history of the industry and various sub-industries (Silk, Perfume, Handbags, Copyright/Fakes/Piracy, etc.) When she introduces a new player, she includes a brief and interesting biography and history of them. One of her testimonies goes something like, 'Deluxe does for fashion what Fast Food Nation does for food." I think it's an accurate description. Also, I think this book is good for activists/'shop local' folk, avid Luxury shoppers and especially teenagers who will be maturing in our globalizing society.
Date published: 2016-11-21
Rated 5 out of 5 by from Amazing!!!!!! Explains all the secrets we all want to know about company's like Louis Vuitton, Prada and the reinvented Gucci. An amazing book for fashion lovers.
Date published: 2012-11-10

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Editorial Reviews

? What Fast Food Nation did for food service, this book does for fashion? ?Los Angeles Times ? A crisp, witty social history that?s as entertaining as it is informative.? ?Michiko Kakutani, The New York Times ? Globalization, capitalization, class, and culture . . . A fascinating book.? ?Fareed Zakaria, Newsweek ? What Fast Food Nation did for food service, this book does for fashion, exposing the underbelly of the $157-billion luxury industry and the lockstep consumer psychology behind its glamorous veneer.? ?Los Angeles Times