Deluxe: How Luxury Lost Its Luster by Dana Thomas

Deluxe: How Luxury Lost Its Luster

byDana Thomas

Kobo ebook | August 16, 2007

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Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don?t want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.

Title:Deluxe: How Luxury Lost Its LusterFormat:Kobo ebookPublished:August 16, 2007Publisher:Penguin Publishing GroupLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:110121807X

ISBN - 13:9781101218075

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Rated 4 out of 5 by from Eye-opening Reading this will make you look at luxury goods differently. Why luxury has lost the status makes so much sense!
Date published: 2016-12-23
Rated 5 out of 5 by from Must read for consumers and anti-consumers! Her writing style is lively and entertaining. At times, she gives a lot of examples and stats to support her claims. But they are interesting tidbits. She's never daunting or too serious. She introduces the history of the industry and various sub-industries (Silk, Perfume, Handbags, Copyright/Fakes/Piracy, etc.) When she introduces a new player, she includes a brief and interesting biography and history of them. One of her testimonies goes something like, 'Deluxe does for fashion what Fast Food Nation does for food." I think it's an accurate description. Also, I think this book is good for activists/'shop local' folk, avid Luxury shoppers and especially teenagers who will be maturing in our globalizing society.
Date published: 2016-11-21
Rated 5 out of 5 by from Amazing!!!!!! Explains all the secrets we all want to know about company's like Louis Vuitton, Prada and the reinvented Gucci. An amazing book for fashion lovers.
Date published: 2012-11-10