Demand And Supply Integration: The Key To World-class Demand Forecasting (paperback) by Mark A. MoonDemand And Supply Integration: The Key To World-class Demand Forecasting (paperback) by Mark A. Moon

Demand And Supply Integration: The Key To World-class Demand Forecasting (paperback)

byMark A. Moon

Paperback | July 14, 2015

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Supply chain professionals: master pioneering techniques for integrating demand and supply, and create demand forecasts that are far more accurate and useful! In Demand and Supply Integration, Dr. Mark Moon presents the specific design characteristics of a world-class demand forecasting management process, showing how to effectively integrate demand forecasting within a comprehensive Demand and Supply Integration (DSI) process. Writing for supply chain professionals in any business, government agency, or military procurement organization, Moon explains what DSI is, how it differs from approaches such as SandOP, and how to recognize the symptoms of failures to sufficiently integrate demand and supply. He outlines the key characteristics of successful DSI implementations, shows how to approach Demand Forecasting as a management process, and guides you through understanding, selecting, and applying the best available qualitative and quantitative forecasting techniques. You'll learn how to thoroughly reflect market intelligence in your forecasts; measure your forecasting performance; implement state-of-the-art demand forecasting systems; manage Demand Reviews, and much more. For wide audiences of supply chain, logistics, and operations management professionals at all levels, from analyst and manager to Director, Vice President, and Chief Supply Chain Officer; and for researchers and graduate students in the field.
Dr. Mark A. Moon is an Associate Professor of Marketing and Head of the Department of Marketing and Supply Chain Management at the University of Tennessee, Knoxville. Prior to joining the UT faculty in 1993, Dr. Moon earned his Ph.D. from the University of North Carolina at Chapel Hill. He also holds MBA and BA degrees from the Univer...
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Title:Demand And Supply Integration: The Key To World-class Demand Forecasting (paperback)Format:PaperbackDimensions:300 pages, 8.9 × 6 × 0.7 inPublished:July 14, 2015Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0134391896

ISBN - 13:9780134391892

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Table of Contents

Preface     xxi
Chapter 1    Demand/Supply Integration     1
Chapter 2    Demand Forecasting as a Management Process     31
Chapter 3    Quantitative Forecasting Techniques     59
Chapter 4    Qualitative Forecasting Techniques     93
Chapter 5    Incorporating Market Intelligence into the Forecast     119
Chapter 6    Performance Measurement     139
Chapter 7    World-Class Demand Forecasting     171
Chapter 8    Bringing It Back to Demand/Supply Integration: Managing the Demand Review     219
Index     237