Dero: My Life

Sales and Market Bullets

• De Rosario is a four-time MLS Cup champion, seven-time MLS All-Star, Canadian National Team Captain, and a record goal-scorer. He helped put Canadian soccer on the map.
• Known as the Godfather of Major League Soccer, De Rosario is now an MLSE Ambassador and founder of DeRo United Futbol Academy, hoping to inspire and train the next great Canadian soccer star. He has 29K followers on Twitter.
• Dwayne created the DeRo Foundation to provide after-school programs and post-secondary education opportunities to youth in Scarborough, the GTA and the Caribbean.
• DeRo has played for the following North American Teams:
  • San Jose Earthquakes (2001-2005)
  • Houston Dynamo (2006-2008)
  • Toronto FC (2009-2011)
  • New York Red Bulls (2011)
  • C. United (2011-2013)
• In December 2020, Dwayne DeRosario was named one of the MLS's 25 Greatest Players, and called, “probably the league’s greatest-ever Canadian.”

Publishing Diverse Voices

• Guyanese-Canadian voices (author and content)

Audience

• For readers of Forward: A Memoir by Abby Wambach
• MLS and FIFA fans
• Avid sports readers, subscribers to The Athletic, The Score, The Gist, etc.

Promotional Plans

• Social media announcement in partnership with major retailer
• Outreach to Toronto/Scarborough soccer clubs for events
• Sports radio promotional giveaways
• Regional media outreach to Toronto, Scarborough, San Jose, Houston, New York, Washington
• Social media targeting of MLS, Toronto FC, soccer fans
• Targeted thematic email newsletter outreach