Design Fundamentals: Notes On Visual Elements And Principles Of Composition by Rose GonnellaDesign Fundamentals: Notes On Visual Elements And Principles Of Composition by Rose Gonnella

Design Fundamentals: Notes On Visual Elements And Principles Of Composition

byRose Gonnella, Christopher Navetta, Max Friedman

Paperback | January 25, 2015

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Miss Visual Elements and Principles of Composition class, again? That’s OK. You can borrow our notes.

Lucky for you, we didn’t miss a single class the entire semester so you’ll find all of the important points explained in the notes, along with the class assignments.

How does a dot turn into a line to create a shape that makes up a composition? We covered that and more. You’ll see in the notes that we went over all of the basic elements of composition—dot, line, shape, texture, & pattern, color, and space—as well as the principles for composing the elements on flat surfaces (paper, canvas, screens) and in three dimensions. 

We had some pop quizzes in this class so we put those in the notes too so you can test yourself, even if it won’t count toward your actual grade.

If anything doesn’t make sense in the notes, just go to the class website at The instructor put extra projects and exercises on the site, a bunch of cool links, recommended reading, that sort of thing. Also, check out  our Pinterest boards at You could spend hours looking through it all.

Good luck!


Rose Gonnella is the Executive Director of the Robert Busch School of Design at Kean University in Union County and Ocean County, New Jersey, and Wenzhou-Kean University, China (2015). Gonnella has taught graphic design for over 25 years including courses in design theory and materials and techniques. She currently serves on the execu...
Title:Design Fundamentals: Notes On Visual Elements And Principles Of CompositionFormat:PaperbackDimensions:216 pages, 7.9 × 5.5 × 1 inPublished:January 25, 2015Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0133930130

ISBN - 13:9780133930139

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Table of Contents


Section I  Basic Elements
1. Line 
2. Shape & Form
3. Color
4. Texture & Pattern

Section II  Visual Manipulations
5. Scale 
6. Proportion
7. Spacial illusion
8. Motion 

Section III  Principles of Composition
9.   Focal point and Hierarchy
10. Unity
11. Balance
12  Rhythm

Section IV  Concepts & Creativity