Design Management: The Essential Handbook by David HandsDesign Management: The Essential Handbook by David Hands

Design Management: The Essential Handbook

byDavid Hands

Paperback | November 28, 2017

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Design Managementis the essential handbook to all things design. As a discipline, design management is continually in motion; changing, responding and adapting to the dynamics of social and business transformation. As a business function, it combines project management, design, strategy and supply chain techniques to enable the creation of more effectively designed products, services, communications and brands. As such, it is relevant to a very broad range of industries and sectors, andDesign Managementrecognises this by structuring content around four key universal perspectives: values, horizons, visions, and futures. These perspectives give an overview of the development, key issues and future direction of design management.

Meticulously researched,Design Managementgoes beyond individual project-level implementation and also explores design strategy at both organisational and macro levels. By showcasing its impact all the way up to industrial and national application, students will gain a deep understanding of the nuances, scope and scalability of design. Filled with vibrant case studies and guest perspectives from a spectrum of industry leaders and policy makers,Design Managementis an invaluable real-world commentary on design's role as a key asset in organisational activity. Accompanied by a valuable toolkit of downloadable resources, the book's engaging and accessible style provides students and practitioners with everything needed to foster a climate of creative engagement.

Dr David Handsis a senior lecturer in Design Management at Lancaster University. He is also Course Leader for MA Design Management at the Imagination Lancaster research center. He has written and published extensively on all aspects and themes embracing the theory and practice of strategic design management.
Title:Design Management: The Essential HandbookFormat:PaperbackDimensions:256 pages, 9.45 × 6.69 × 0.51 inPublished:November 28, 2017Publisher:Kogan PageLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0749478411

ISBN - 13:9780749478414


Table of Contents

** Chapter - 00: Introduction; ** Chapter - 01: Design Values - Design and the Organization; ** Chapter - 02: Design Management in Action - Case Studies; ** Chapter - 03: Design Horizons - Fluid Strategies for Success; ** Chapter - 04: Design Strategies in Action - Case Studies; ** Chapter - 05: Design Vision - A National Asset; ** Chapter - 06: Design - A Possible Instrument for Growth and Innovation (Mexico); ** Chapter - 07: Design Futures - Design as an Enabler for Change; ** Chapter - 08: Looking Ahead and Discussions on the Future of Design Management