Design: The Invention Of Desire by Jessica Helfand

Design: The Invention Of Desire

byJessica Helfand

Hardcover | May 24, 2016

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A compelling defense for the importance of design and how it shapes our behavior, our emotions, and our lives

Design has always prided itself on being relevant to the world it serves, but interest in design was once limited to a small community of design professionals. Today, books on “design thinking” are best sellers, and computer and Web-based tools have expanded the definition of who practices design. Looking at objects, letterforms, experiences, and even theatrical performances, award-winning author Jessica Helfand asserts that understanding design's purpose is more crucial than ever. Design is meaningful not because it is pretty but because it is an intrinsically humanist discipline, tethered to the very core of why we exist. For example, as designers collaborate with developing nations on everything from more affordable lawn mowers to cleaner drinking water, they must take into consideration the full range of a given community’s complex social needs. Advancing a conversation that is unfolding around the globe, Helfand offers an eye-opening look at how designed things make us feel as well as how—and why—they motivate our behavior.

About The Author

Jessica Helfand is senior critic in graphic design at the Yale School of Art. She has written for numerous national publications and is the author of several books, including Screen: Essays on Graphic Design, New Media, and Visual Culture. She lives in Hamden, CT.

Details & Specs

Title:Design: The Invention Of DesireFormat:HardcoverDimensions:228 pages, 9 × 6.5 × 0.98 inPublished:May 24, 2016Publisher:Yale University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0300205090

ISBN - 13:9780300205091

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“[Helfand] defines designing not merely as a technical problem-solving exercise but as a way to explore deeply human subjects like compassion, melancholy, solitude and change. Her poetic book, Design: The Invention of Desire, will inspire anyone who wants to understand this elusive creative process.”—Michael Bierut, The Wall Street Journal