Design to Compete

Kobo ebook | August 31, 2010

byC.K. Prahalad

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This is the eBook version of the printed book.

This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (9780137023486) by Deepa Prahalad and Ravi Sawhney. Available in print and digital formats.

 

The #1 secret to building powerful emotional connections into your products, services, and brand experiences.

 

Today, firms in all industries find themselves competing on design. The concept of design has broadened beyond the purely aesthetic and now includes every aspect of the consumer’s brand interaction and experience. Companies that succeed know how to carefully integrate corporate strategy with design to forge deep, emotional connections–the magic that can transform a product from a utilitarian object into a rewarding and empowering experience.

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From the Publisher

This is the eBook version of the printed book. This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (9780137023486) by Deepa Prahalad and Ravi Sawhney. Available in print and digital formats.   The #1 secret to building powerful emotional connections into your products, serv...

Format:Kobo ebookPublished:August 31, 2010Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132480662

ISBN - 13:9780132480666

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