Designing for the Digital Age: How to Create Human-Centered Products and Services

byKim GoodwinForeword byAlan Cooper

March 3, 2009|
Designing for the Digital Age: How to Create Human-Centered Products and Services by Kim Goodwin
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Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology.

Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.

Kim Goodwin is VP Design and General Manager at Cooper, where she leads an integrated practice of interaction, visual, and industrial designers, and also directs the development of the acclaimed Cooper U design curriculum. Kim knows the design world from multiple angles; she started her career as an in-house and freelance designer ...
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Title:Designing for the Digital Age: How to Create Human-Centered Products and Services
Format:Paperback
Product dimensions:768 pages, 9.1 X 7.4 X 1.5 in
Shipping dimensions:768 pages, 9.1 X 7.4 X 1.5 in
Published:March 3, 2009
Publisher:Wiley
Language:English
Appropriate for ages:All ages
ISBN - 13:9780470229101

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