Designs on the Heart: The Homemade Art of Grandma Moses by Karal Ann MarlingDesigns on the Heart: The Homemade Art of Grandma Moses by Karal Ann Marling

Designs on the Heart: The Homemade Art of Grandma Moses

byKaral Ann Marling

Hardcover | May 29, 2006

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It is a story that has gone down in the annals of American art history: a New Yorker visiting upstate Hoosick Falls is entranced by four pictures hanging in the window of a drugstore. Investigating further, he learns they are the handiwork of a 78-year-old widow. Thus begins the rise to fame of Grandma Moses--farmwife, painter, and unlikely celebrity.

In this book Karal Ann Marling, distinguished observer of American visual culture, looks at Grandma Moses as a cultural phenomenon of the postwar period and explores the meaning of her subject matter--and her astonishing fame. What did the "Greatest Generation" see in her simple renderings of people, young and old, tapping maple trees for syrup, making apple butter, gliding across snowy fields on sleighs? Why did Bob Hope, Irving Berlin, and Harry Truman all love her--and the art czars of New York openly despise her? Through the flood of Moses merchandise--splashed across Christmas cards, dishware, yard goods, and gewgaws of every kind--Marling traces the resonances that these "primitive" images struck in an America awkwardly adjusting to a new era of technology, suburbia, and Cold War tensions.

Between the cultural ephemera, folklore, song, and history embedded in Moses' paintings and the potent advertising shorthand for Americana that her images rapidly became, this book reveals the widespread longing for the memories, comforts, and small victories of a mythic, intimate American past tapped by the phenomenon--in art and commerce alike--of Grandma Moses.

Karal Ann Marling is Professor of Art History at the University of Minnesota.
Title:Designs on the Heart: The Homemade Art of Grandma MosesFormat:HardcoverDimensions:304 pages, 9.25 × 7.99 × 0.04 inPublished:May 29, 2006Publisher:HarvardLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0674022262

ISBN - 13:9780674022263

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Table of Contents

To the Reader

Prologue: Flying Over Quilted Landscapes

1. The Air Castle Years

2. The Old Oaken Bucket

3. Making Soap, Washing Sheep

4. Sugaring Off

5. Mother Moses "Discovered"

6. From Farm Wife to Media Darling

7. A "Primitive" Artist

8. Cakes and Cards

9. G. Moses, Inc.

10. Grandma Is Very Old

Epilogue: "Work, For the Night Is Coming"


Illustration Credits


Editorial Reviews

In Designs on the Heart: The Homemade Art of Grandma Moses, Karal Ann Marling sets out to explain Grandma Moses' continuing status as an American icon and her art's eternal popularity. The book contains photos of Moses and her environs, as well as plenty of color plates of her work.