Desire by Design: What Data-Driven Marketers Should Know About Driving Desire for Their Brands by Jean-Pierre Lacroix R.G.D.

Desire by Design: What Data-Driven Marketers Should Know About Driving Desire for Their Brands

byJean-Pierre Lacroix R.G.D.

Kobo ebook | April 17, 2018

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Conventional thinking has brands trying to give customers what they want. But what if wanting is no longer enough? A customer may want a great mobile phone, for example, and there are many options. But a huge majority will choose the now iconic iPhone, even waiting long hours in lines to purchase the latest model. This is not simply about wanting. It’s about desire. The question for brand marketers is how to make that elusive magic happen. In Desire by Design, Jean-Pierre Lacroix unravels the irrational element of desire and explains how brands, designers, and marketers can tap into the emotional high that elicits such passion for certain brands. Jean-Pierre shapes high-level ideas and insights from neuroscience, cult fanaticism, and behavioral psychology into practical worksheets that explain the how-to in creating desire for a brand. Using design philosophies he has developed through his thirty years of experience, Jean-Pierre offers interesting history, insights from scientific research, and actionable advice to lead brands from a “want” category to the much-coveted “desire” space in the marketplace.

Title:Desire by Design: What Data-Driven Marketers Should Know About Driving Desire for Their BrandsFormat:Kobo ebookPublished:April 17, 2018Publisher:IuniverseLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1532045557

ISBN - 13:9781532045554

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