Destination Brands: Managing Place Reputation

Paperback | April 15, 2011

byNigel Morgan, Annette Pritchard, Roger Pride

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This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.

It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

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This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand c...

Format:PaperbackDimensions:392 pages, 9.25 × 7.52 × 0.68 inPublished:April 15, 2011Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0080969305

ISBN - 13:9780080969305

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Table of Contents

Part 1: Destination Branding Concepts  1. Introduction: Tourism Places, Branding and Reputation Management  2. Branding and the Nation  3. Competitive Identity and Brand Management  4. A Place Marketing and Brand Management Perspective Revisited  5. The Theory of Country Brand and Product Images  Part 2: Destination Branding Challenges
 6. The Integration Challenge  7. The Partnership Challenge  8. The Leadership Challenge  9. The People Challenge  10. The Digital Challenge  11. The Authenticity Challenge  12. The Aesthetics Challenge  13. The Accountability Challenge: Budgeting and Evaluation  14. The Ethical Challenge  15. The Future Challenge: Scenario Planning Part 3: Destination Brand Management Cases 16. Branding, Stakeholders and Integration: Nambia  17. Branding, Nationhood and Identity: Singapore  18. Branding and New Destinations  19. Branding and Small Cities: The USA  20. Branding and Landmark Projects: Hong Kong and Macau  21. Branding and Blogging: Wales  22. Branding and Sports Events: Sydney, Adelaide and Melbourne  23. Branding and Cultural Events: Milan and Expo 2015  24. Branding and Mega-events: London 2012  25. Branding, Risk and Conflict: Northern Ireland