Developing And Implementing Marketing Strategies

Hardcover | December 1, 1985

byVolney Stefflre

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In this volume the author describes various marketing strategies for increasing sales including: market penetration, product and market development, diversification and acquisition. Stefflre draws upon his own experience as a consultant for such companies as General Foods, the Coca Cola Company, the Scott Paper Company, Procter and Gamble, General Mills, Syntex, Miles Laboratory, Halston Fragrances, and Distillers Corporation, Ltd. While the book deals with external strategies in the marketplace, it stresses the need to consider internal realities of the organizations and their participants. His many examples illustrate that while decisions are justified by benefits to the organizations, often decisions are made by considering benefits to the decision makers.

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From the Publisher

In this volume the author describes various marketing strategies for increasing sales including: market penetration, product and market development, diversification and acquisition. Stefflre draws upon his own experience as a consultant for such companies as General Foods, the Coca Cola Company, the Scott Paper Company, Procter and Gam...

Format:HardcoverDimensions:269 pages, 9.41 × 7.24 × 0.98 inPublished:December 1, 1985Publisher:Praeger Publishers

The following ISBNs are associated with this title:

ISBN - 10:0275920461

ISBN - 13:9780275920463

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