Developing New Functional Food and Nutraceutical Products

Kobo ebook | September 19, 2016

byDebasis Bagchi, Sreejayan Nair

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Developing New Functional Food and Nutraceutical Products provides critical information from conceptualization of new products to marketing, aiming to present a solid understanding of the entire process through detailed coverage of key concepts, namely innovation, regulation, manufacturing, quality control, and marketing.

Chapters provide insights into market and competitive analysis, product design and development, intellectual property, ingredient sourcing, cost control, and sales and marketing strategies.



  • Examines key considerations in product development
  • Provides a streamlined approach for product development
  • Addresses manufacturing and quality control challenges
  • Includes key lessons for a successful product launch and effective marketing

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From the Publisher

Developing New Functional Food and Nutraceutical Products provides critical information from conceptualization of new products to marketing, aiming to present a solid understanding of the entire process through detailed coverage of key concepts, namely innovation, regulation, manufacturing, quality control, and marketing. Chapters pro...

Format:Kobo ebookPublished:September 19, 2016Publisher:Elsevier ScienceLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0128027797

ISBN - 13:9780128027790

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