Deviate: The Science Of Seeing Differently

Hardcover | April 25, 2017

byBeau Lotto

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Beau Lotto, the world-renowned neuroscientist, entrepreneur, and two-time TED speaker, takes us on a tour of how we perceive the world, and how disrupting it leads us to create and innovate.

Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing.

In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others and the world.

With this new understanding of how the brain functions, Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.

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From the Publisher

Beau Lotto, the world-renowned neuroscientist, entrepreneur, and two-time TED speaker, takes us on a tour of how we perceive the world, and how disrupting it leads us to create and innovate. Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the st...

Beau Lotto is a professor of neuroscience, previously at University College London and now at the University of London, and a Visiting Scholar at New York University. His work focuses on the biological, computational and psychological mechanisms of perception. He has conducted and presented research on human and bumblebee perception...

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Format:HardcoverDimensions:352 pages, 9.25 × 6.38 × 1 inPublished:April 25, 2017Publisher:Hachette BooksLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0316300195

ISBN - 13:9780316300193

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"Explains why we can't see the world objectively--and humanity is better for it....DEVIATE challenges the very notion of how we think we see....By encouraging curiosity and learning to recognize and analyze our biases, we can create a culture driven by creativity and experimentation instead of safe stoicism."-Quartz