Deviate: The Science Of Seeing Differently by Beau Lotto

Deviate: The Science Of Seeing Differently

byBeau Lotto

Hardcover | April 25, 2017

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Beau Lotto, the world-renowned neuroscientist, entrepreneur, and two-time TED speaker, takes us on a tour of how we perceive the world, and how disrupting it leads us to create and innovate.

Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing.

In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others and the world.

With this new understanding of how the brain functions, Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.

About The Author

Beau Lotto is a professor of neuroscience, previously at University College London and now at the University of London, and a Visiting Scholar at New York University. His work focuses on the biological, computational and psychological mechanisms of perception. He has conducted and presented research on human and bumblebee perception...
Deviate: The Science of Seeing Differently
Deviate: The Science of Seeing Differently

by Beau Lotto

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Details & Specs

Title:Deviate: The Science Of Seeing DifferentlyFormat:HardcoverDimensions:352 pages, 9.25 × 6.38 × 1 inPublished:April 25, 2017Publisher:Hachette BooksLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0316300195

ISBN - 13:9780316300193

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"Deviate is the practical,enlightening, and groundbreaking guide that will not only provide anilluminating account of the neuroscience of thought, behavior, and creativity,it will ultimately motivate readers and thinkers everywhere to begin their ownjourney of self-discovery and reinvention."-The Creativity Post