Dieter Rams: As Little Design As Possible: The Work Of Dieter Rams by Sophie LovellDieter Rams: As Little Design As Possible: The Work Of Dieter Rams by Sophie Lovell

Dieter Rams: As Little Design As Possible: The Work Of Dieter Rams

bySophie LovellForeword byJonathan IveText byKlaus Kemp

Hardcover | June 22, 2011

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Dieter Rams is one of the most influential product designers of the twentieth century. Even if you don't immediately recognize his name, you have almost certainly used one of the radios, clocks, lighters, juicers, shelves or hundreds of other products he designed. He is famous not only for this vast array of well-formed products, but for his remarkably prescient ideas about the correct function of design in the messy, out-of-control world we inhabit today. These ideas are summed up in his 'ten principles' of good design: good design is innovative, useful, and aesthetic. Good design makes a product easily understood. Good design is unobtrusive, honest, durable, thorough, and concerned with the environment. Most of all, good design is as little design as possible.

In that spirit, this monograph is as little book as possible. It is a clear, comprehensive and beautiful presentation of Dieter Rams' life and his work. It is a must-have book for anyone interested in Rams' work, his legacy, and his ideas about how to live.

" Dieter Rams was born in Wiesbaden, Germany in 1932. In 1955 he began work at Braun, a company at which he became head of design in 1961, and at which he stayed until 1995. While there, he produced and oversaw some of the seminal products of the twentieth century, including radios, shavers and kitchen appliances. At the same time, he ...
Title:Dieter Rams: As Little Design As Possible: The Work Of Dieter RamsFormat:HardcoverDimensions:400 pages, 10.88 × 8.38 × 1.62 inPublished:June 22, 2011Publisher:Phaidon PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0714849189

ISBN - 13:9780714849188


Editorial Reviews

"Shines by painting a refreshingly realistic picture of the design process... The easiest way to describe Mr. Rams’s impact on design is to say that he made Braun the “Apple” — in other words the It-brand — of its time."—Alice Rawsthorn, International Herald Tribune"While many of the books about Dieter Rams are predominantly dry catalogues, Lovell's book examines the relevance of his work from a contemporary design standpoint by featuring interviews with some of today's top industrial designers..."—Apphia Michael,"As Little Design as Possible is well-structured, thorough and provides background context to the many facets of Rams’s career, and also considers the continuation of his Ten Principles of Good Design."—Thomas Phongsathorn, V&A (Victoria and Albert Museum magazine)"The design bible from the greatest industrial designer of the 20th century." —Tomas Maier, Esquire