Digital Business And E-commerce Management by Dave ChaffeyDigital Business And E-commerce Management by Dave Chaffey

Digital Business And E-commerce Management

byDave Chaffey

Paperback | September 30, 2014

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This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.


Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.  


Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

Title:Digital Business And E-commerce ManagementFormat:PaperbackDimensions:712 pages, 10.3 × 7.7 × 1.1 inPublished:September 30, 2014Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0273786547

ISBN - 13:9780273786542


Table of Contents

Part 1 Introduction

1 Introduction to digital business and e-commerce

2 Marketplace analysis for e-commerce

3 Digital business infrastructure

4 E-environment


Part 2 Strategy and applications

5 Digital business strategy

6 Supply chain management

7 E-procurement

8 E-marketing

9 Customer relationship management


Part 3 Implementation

10 Change management

11 Analysis and design

12 Digital business service implementation and optimization