Digital Marketing Fundamentals: From Strategy To Roi

July 6, 2021|
Digital Marketing Fundamentals: From Strategy To Roi by Marjolein Visser
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Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating many international examples and cases.

The field is covered comprehensively, including expert insights into strategy, market research, product development, branding, and the customer journey. The book also discusses the role and importance of artificial intelligence, digital analytics, and social media while retaining the central focus on the crucial importance of return on investment.

With contributions from over twenty digital marketing experts,Digital Marketing Fundamentalsis essential reading for students and reflective marketing practitioners.

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Marjolein Visseris a managing partner of MarketWise (services marketing) and TourWise B.V. (tourism). In addition, she provides training and inspiration sessions and is involved in various master''s programmes and higher professional education programmes.Berend Sikkengawas a passionate digital manager with almost twenty...
Title:Digital Marketing Fundamentals: From Strategy To Roi
Product dimensions:650 pages, 0 X 0 X 0 in
Shipping dimensions:650 pages, 0 X 0 X 0 in
Published:July 6, 2021
Appropriate for ages:All ages
ISBN - 13:9789001749842

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