Digital Marketplaces Unleashed by Claudia Linnhoff-PopienDigital Marketplaces Unleashed by Claudia Linnhoff-Popien

Digital Marketplaces Unleashed

byClaudia Linnhoff-PopienEditorRalf Schneider, Michael Zaddach

Hardcover | October 10, 2017

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This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship.

 

The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry - newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact the market and empowering them to build or destroy trust.

Prof. Dr. Claudia Linnhoff-Popien holds the chair "Mobile and Distributed Systems" at the Ludwig-Maximilians-Universität in Munich. She did postdoctoral research at the Washington University of St. Louis, Missouri, USA before she was appointed to a professorship at the LMU Munich in 1998. She is board member of the Institute for Inform...
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Title:Digital Marketplaces UnleashedFormat:HardcoverDimensions:935 pagesPublished:October 10, 2017Publisher:Springer-Verlag/Sci-Tech/TradeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3662492741

ISBN - 13:9783662492741

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Table of Contents

Introduction.- Virtual and Online Marketplaces.- Financial Marketplaces.- Mobile Payment.- Trading, Travel, and Airports.- Knowledge and Marketplaces.- Big data and Data Analytics.- Marketplaces and Car Environments.- Cyber Security.- Corporate Social Business