Digital Television Strategies: Business Challenges and Opportunities

Hardcover | January 18, 2003

byB R Mitchell

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In Britain, America, and many other countries, television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television, and answers many essential questions about the future of this fickle industry.

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In Britain, America, and many other countries, television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television, and answers many essential questions about the future of this fickle industry.

Alan Griffiths is managing partner of e-communications, the online consultancy division of Chime plc.

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Format:HardcoverDimensions:210 pages, 9.62 × 6.3 × 0.68 inPublished:January 18, 2003Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0333992954

ISBN - 13:9780333992951

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