Digital Television Strategies: Business Challenges and Opportunities by A. GriffithsDigital Television Strategies: Business Challenges and Opportunities by A. Griffiths

Digital Television Strategies: Business Challenges and Opportunities

byA. Griffiths

Hardcover | October 22, 2002

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In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. Who will be the winners and the losers and what will be the consequences? What will television look like and who will make it ? How will viewing behaviours change?
ALAN GRIFFITHS is managing partner of e-communications, the independent communications consultancy. Before this, as Head of Multimedia, he created the BBC News online site. He was Editor of Business Programmes for BBC News for five years, writing and creating television and radio programmes about business. He has appeared many times on...
Title:Digital Television Strategies: Business Challenges and OpportunitiesFormat:HardcoverDimensions:196 pages, 9.02 × 5.98 × 0.63 inPublished:October 22, 2002Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0333992954

ISBN - 13:9780333992951


Table of Contents

Introduction What is Digital Television and Why Does it Matter? A View of the New Viewer Channel Wars The Peculiar Rise and Fall of the Platform Owners Making Production Pay Watch Out America - You're Next The Commercial Breaks Finding Business Models that Work Killer Operators The End of the Beginning

Editorial Reviews

'Digital television is, after the internet, the great, dimly comprehended drama of modern mass communications. At last, a book which deals with the business, technology and politics of the story in language accessible to everyone.' - Professor Ian Hargreaves, broadcaster and Financial Times columnist