Direct Marketing: Strategy, Planning, Execution: Strategy, Planning, Execution by Edward L. NashDirect Marketing: Strategy, Planning, Execution: Strategy, Planning, Execution by Edward L. Nash

Direct Marketing: Strategy, Planning, Execution: Strategy, Planning, Execution

byEdward L. Nash

Hardcover | February 11, 2000

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about

The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.
Edward L. Nash heads up Team Nash Inc., direct marketing consulting and creative firm based in New York City handling Internet, direct marketing and database clients in the U.S. and five other countries. He also teaches direct marketing at New York University and Virginia Commonwealth University. Prior to forming Team Nash, he was Exec...
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Title:Direct Marketing: Strategy, Planning, Execution: Strategy, Planning, ExecutionFormat:HardcoverDimensions:600 pages, 9.3 × 6.3 × 1.6 inPublished:February 11, 2000Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071352872

ISBN - 13:9780071352871

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Table of Contents

Chapter 1: Introduction.

Chapter 2: Strategic Planning.

Chapter 3: The Marketing Plan.

Chapter 4: Research.

Chapter 5: Testing.

Chapter 6: The Proposition.

Chapter 7: "Back-End" Marketing.

Chapter 8: Mail Order Math.

Chapter 9: Creative Tactics.

Chapter 10: Copywriting.

Chapter 11: Art Direction.

Chapter 12: Direct Mail Formats.

Chapter 13: Production Planning.

Chapter 14: Mailing Lists.

Chapter 15: Print Media.

Chapter 16: Broadcast Media.

Chapter 17: Broadcast Creative.

Chapter 18: Telemarketing.

Chapter 19: Fulfillment.

Chapter 20: Database Marketing.

Chapter 21: Internet Marketing.

Chapter 22: Going Global.

Index.