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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated…

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If you want to "arrange" it so you never worry about getting clients for your business... (even when the economy is tanking)... then this book by one of America's top marketing leaders shows you exactly how. Here's why: How to Get Clients in a Bad…

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Marketing for Gold in the Age of Aging The age of aging will begin in 2014 as the last of the baby boomers turn 50. No other global trend will do more to impact the way we live, think, act, and interact with brands for the next twenty years. The Old Rush:…

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I am going to get straight to business. I am just a regular person, but what does make me “different” is that I have spent the last 8 months researching everything there is to know about becoming a successful eBay seller.
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Rabid, Recurring Fans: A 6-Step Guide to Building a Profitable List of Super-Customers

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Sunday: Why use direct mail? Monday: Building and maintaining your database Tuesday: The components of direct mail Wednesday: Creative approaches Thursday: Physical campaigns Friday: Digital campaigns Saturday: Integration and follow-up
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The benefits for exhibitors are many and vary from show to show and industry by industry. But the continued popularity of trade shows provides testament to their effectiveness. If you attend any trade show regularly, you will notice that often the same exhibitors…
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Social media is changing the way people think about marketing. Its much more than pushing out the same content through new channels. The biggest shift is that communications is now bi-directional; you can (and must) listen to your customers rather than just…

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"Amber understands how important it is for all of us, both as individuals and as businesses, to be able to use social media to connect with people in ways that are real and authentic. I think she's a leader in this space." -Tony Robbins, world-renowned speaker…

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Are you a small business owner that either hates dealing with marketing or just doesn't understand it? My business, CMG Marketing helps small businesses understand the perils and pitfalls of marketing through education! This first CMG ebook explains CMG…

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The document contains a set of multiple choice questions from marketing research along with answers to each question.