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This new edition re-affirms the essential fundamentals originally revealed by Kennedy and adds vital updates and revisions, incorporating the newest media and marketing methods. Kennedy adds three new chapters expanding on key direct marketing strategies, and new…

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The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned…

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If you've ever wanted to skip the thick, dry college textbooks of business school and jump straight into real business strategies and tactics that allow you to rise above your competition and dominate your marketplace, Till Boadella has the answer for you. From…

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Praise for Your Portable Empire "In a sea of snake oil and get-rich-quick nonsense about fast money on the Internet from people who haven't really done it, O'Bryan's book is a ship of sanity to an island of commonsense e-commerce? This works." —Mark Joyner, Wall…

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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated…

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A first hand look at how Millennials will change the face of the economy. Soon to represent the largest generational buying group and largest traveling segment of the population, Millennials behave drastically different than any other group before them. This book…

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NEW EDITION AVAILABLE: Search for "The Power Formula for LinkedIn Success (Second Edition - Entirely Revised)" 2nd Edition of the world's most popular LinkedIn book Completely updated, expanded, and supplemented with 10 valuable new resources Tens of…

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Network Marketing has seen a remarkable expansion of late, with entropreneurs benefitting from an unheralded demand for their services. The authors of this book demonstrate proven techniques to achieve financial success in Network Marketing, which include: How to…

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Não fique de fora. Entre no jogo. "Finalmente! Aqui está o livro que você deveria comprar para seus amigos que estão por fora (você talvez aprenda algo também)" – Seth Godin, autor de Tribes As regras de marketing mudaram. Profissionais experientes de marketing…

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42 Rules of Cold Calling Executives (2nd Edition)' is an easy to read book that gives concise, easy to implement methods to get results with cold calls. Many sales professionals find that part of their job difficult and unpleasant yet the 42 Rules gives them ways…

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Your Internet Cash Machine takes you buy the hand and leads you through the entire process of building a successful Internet business. It walks you through the process of selecting a niche based on your interests and desires, building a site, and managing your…

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Direct mail allows you to target individual customers and has been in existence for many years. With the advent of the Internet and email marketing, has direct mail lost its touch? How do you ensure the success of your existing direct mail campaigns? How do you…