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The Robert Collier Letter Book
Paperback

|July 30, 2013

$19.92 online

$19.95

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The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned…
No B.s. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing…

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This new edition re-affirms the essential fundamentals originally revealed by Kennedy and adds vital updates and revisions, incorporating the newest media and marketing methods. Kennedy adds three new chapters expanding on key direct marketing strategies, and new…
How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing
Audio Book (CD)

|February 16, 2016

$15.98 online

$22.99

save 30%

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The hard part just got easy. You know how to sell-that's your job, after all-but getting CEOs and other VIPs to call you back is the tricky part. So what if that impossible-to-reach person weren't so impossible to reach after all? Hall-of-fame-nominated…
Flip the Funnel: How to Use Existing Customers to Gain New Ones
Hardcover

|January 26, 2010

$19.60 online

$35.95

save 45%

Ships within 1-3 weeks

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Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and…
Buzzmarketing: Get People To Talk About Your Stuff

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"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap…
Fascinate: Your 7 Triggers to Persuasion and Captivation

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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated…
The Heart of Marketing: Love Your Customers and They Will Love You Back

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This book is about marketing. But more important, this is a book about you, the soft sell marketer--your desire, as a service provider or care-giver, to market and sell your products and services online or off without compromising your personal or professional…
Content Machine: Use Content Marketing to Build a 7-Figure Business With Zero Advertising

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The Anatomy Of Buzz Revisited: Real-life Lessons In Word-of-mouth Marketing

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A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz…
Marketing Strategy 2.0: Experiential, Direct, Digital, & Social Media Marketing That Works

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Marketing de fidelización: ¿Cómo obtener clientes satisfechos y leales, bajo una perspectiva…

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Actitud proactiva de una empresa por encontrar y desarrollar vínculos afectivos duraderos con sus clientes, para que sientan el producto o servicio como algo propio y quieran contribuir a su crecimiento y supervivencia. Sólo mediante esta filosofía se obtienen…
The Old Rush: Marketing For Gold In the Age of Aging

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Marketing for Gold in the Age of Aging The age of aging will begin in 2014 as the last of the baby boomers turn 50. No other global trend will do more to impact the way we live, think, act, and interact with brands for the next twenty years. The Old Rush:…
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