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Paperback

|July 30, 2013

$19.95

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The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned…

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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated…

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Marketing for Gold in the Age of Aging The age of aging will begin in 2014 as the last of the baby boomers turn 50. No other global trend will do more to impact the way we live, think, act, and interact with brands for the next twenty years. The Old Rush:…

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Actitud proactiva de una empresa por encontrar y desarrollar vínculos afectivos duraderos con sus clientes, para que sientan el producto o servicio como algo propio y quieran contribuir a su crecimiento y supervivencia. Sólo mediante esta filosofía se obtienen…
Kobo ebook

|August 1, 2016

$17.29 online

$21.58

save 19%

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Your Best Prospects Are Referred Prospects! Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified…
Kobo ebook | Spanish

|December 10, 2016

$16.12

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La marca (brand, en inglés) de un bien o servicio es un activo clave de la empresa para generar ganancias y generar impacto en el mercado. A través de su presencia en la publicidad esta tiene la capacidad de generar en los consumidores estímulos racionales,…
Kobo ebook

|July 23, 2015

$15.99 online

$19.92

save 19%

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This book is a companion work to Ted Rubin's book, How to Look People in the Eye Digitally . It contains 140 AhaMessages™ that inspire new ways to build relationships online that truly grow and prosper. In today's digital world it's all too easy for us as brands…

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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated…

Available for download

Not available in stores

What is involved with direct marketing and the process of disintermediation to cut out the middleman and increase profit margins? This book covers direct mail marketing, telemarketing and fax broadcasting. It shows how to effectively use print media, radio and…
Kobo ebook

|January 20, 2014

$15.99 online

$19.99

save 20%

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Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing…

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42 Rules of Cold Calling Executives (2nd Edition)' is an easy to read book that gives concise, easy to implement methods to get results with cold calls. Many sales professionals find that part of their job difficult and unpleasant yet the 42 Rules gives them ways…

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If you've ever wanted to skip the thick, dry college textbooks of business school and jump straight into real business strategies and tactics that allow you to rise above your competition and dominate your marketplace, Till Boadella has the answer for you. From…