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This new edition re-affirms the essential fundamentals originally revealed by Kennedy and adds vital updates and revisions, incorporating the newest media and marketing methods. Kennedy adds three new chapters expanding on key direct marketing strategies, and new…

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What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders,…

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A proven program to win more clients, connections, and referrals Get Noticed . . . Get Referrals is your one-stop guide to using powerful self-promotion techniques to get noticed by potential new clients. Jill Lublin gives you the skills you need to make a…

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Like you, marketing expert and author, Michael Steele has seen the advertising industry change dramatically over the last three decades. How do companies stay relevant in the burgeoning diversity that defines the new business-to-consumer paradigm?

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In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even…

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The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better…

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For anyone trying to influence other human beings, every word you write or speak has to make the right impact. As a business person, you may have the greatest product or service in the world, but a poorly crafted message to your market means very few if any will…

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In this new interactive edition of her bestselling guide to mobile marketing, Kim Dushinski shows how any firm can create successful mobile campaigns without breaking the bank. Her easy-to-follow advice helps readers interact with mobile users, build stronger…

Paperback | Spanish

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$25.95

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When GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique "take no prisoners" approach to marketing, oriented to owners of small & medium-sized companies. Almost 20 years & 1,000,000 copies…

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Market Domination for Podcasting shares the secrets of 23 of the top podcasters and marketing minds in the world today. Business owners can use Seth Greene's unique podcasting model to generate 20 new referral partners promoting their business in just 20 minutes…

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Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a…

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All You Need to Become a Vendor-Supplier Partner and Do Business with New York City is laid out in a Step-by-Step style in this guide. In This Edition You Will Find: New York City Purchasers-Buyers Contact Info Sample Product Proposal Kit Sample Services…